Strepsils, a renowned leader in the lozenges market, has established a strong presence in Hong Kong. However, recent research indicates that while it remains the top-of-mind choice, competitors are rapidly catching up. To maintain its leading position and differentiate from similar products, Strepsils requires a fresh communication approach.

Our unique Strepsils ad breaks away from the norm. Featuring celebrity singer Jason Chan in a dynamic storytelling format, we visually showcase the soothing effects of Strepsils on sore throats, creating a memorable impression. Furthermore, we emphasize the lesser-known fact that Strepsils is medicated, reinforcing its efficacy.

Our objective is to solidify Strepsils' market leadership, cultivate a distinct brand image that set us apart from competitors, and foster a deeper connection with consumers.